Sam Jose asked:
The number of people today posting used car classifieds ads shows an upward spiral. Looking at the used car classifieds they write and guessing the amounts they spend to advertise their product (used car), one will naturally wonder how these people sell their car for a decent price. By closely following the ads, one can find more than 80% of the classified ads make one or more of the seven mistakes listed below.
1. Not Describing the Car
While writing used car classifieds, classic car classifieds or muscle car classifieds, a lot of people tend to miss out the exact model name and year of manufacture in the ad. Include such details in a positive manner and it doesn't take too many words.
2. Not Leaving a Phone Number
Many people who write used car classifieds today think they can manage their used car sale with just an email address. People like to talk to potential sellers before they make a decision to buy your car. Never make a mistake by not including your phone number.
3. Bragging About the Condition of the Car
Excessive bragging fends people away. Write factual ads telling readers its mileage and age.
4. Trying to Sell the Car
Many people think they can sell the car through a classified ad and they write their classified ad as a sales letter. Keep in mind that people don't buy based on what they see at the classified ad; instead they take a decision after seeing the car in person and after talking to the owner of the car. Thus the used car classified ad can only generate a lead to you.
5. Not Including a Price Tag
Claiming a price for your used car in your used car classifieds is a tricky task. Ask a low price and you car has lower perceived (not real) value. Ask a higher price and people flee. You want to put the price you really are willing to accept for your car.
6. Using Obscure Abbreviations
This is a strict no-no for used car classifieds ad writing. You can use abbreviations that more than 50% of the population understands though.
7. Not Using Bold/Big Letters
Use bold titles to describe the year and model of your car. The format would be like 1997 Lexus LS400 LA. The headline is clear, descriptive and to the point. People looking for that particular model car in Los Angeles area will be interested in establishing a contact with you and buying from you.
The number of people today posting used car classifieds ads shows an upward spiral. Looking at the used car classifieds they write and guessing the amounts they spend to advertise their product (used car), one will naturally wonder how these people sell their car for a decent price. By closely following the ads, one can find more than 80% of the classified ads make one or more of the seven mistakes listed below.
1. Not Describing the Car
While writing used car classifieds, classic car classifieds or muscle car classifieds, a lot of people tend to miss out the exact model name and year of manufacture in the ad. Include such details in a positive manner and it doesn't take too many words.
2. Not Leaving a Phone Number
Many people who write used car classifieds today think they can manage their used car sale with just an email address. People like to talk to potential sellers before they make a decision to buy your car. Never make a mistake by not including your phone number.
3. Bragging About the Condition of the Car
Excessive bragging fends people away. Write factual ads telling readers its mileage and age.
4. Trying to Sell the Car
Many people think they can sell the car through a classified ad and they write their classified ad as a sales letter. Keep in mind that people don't buy based on what they see at the classified ad; instead they take a decision after seeing the car in person and after talking to the owner of the car. Thus the used car classified ad can only generate a lead to you.
5. Not Including a Price Tag
Claiming a price for your used car in your used car classifieds is a tricky task. Ask a low price and you car has lower perceived (not real) value. Ask a higher price and people flee. You want to put the price you really are willing to accept for your car.
6. Using Obscure Abbreviations
This is a strict no-no for used car classifieds ad writing. You can use abbreviations that more than 50% of the population understands though.
7. Not Using Bold/Big Letters
Use bold titles to describe the year and model of your car. The format would be like 1997 Lexus LS400 LA. The headline is clear, descriptive and to the point. People looking for that particular model car in Los Angeles area will be interested in establishing a contact with you and buying from you.
